March 18-20, 2019

Winning with Digital



Jose Güereque

Jose Güereque

  • IT and Innovation Director
  • Arca Continental

Jose Güereque is the IT and Innovation Director at Arca Continental. He could be called a “CIIO” for its dual Innovation and Information Role.


Jose has deep experience and understanding of the CPG and Telco industry. He join AC 12 years ago and lead the transformational and expansion process going from a regional Mexican bottler up to a diversified leading group being the 4th largest worldwide Coca Cola bottler and having strong presence in bakery and snacks in Ecuador, Argentina, Mexico, Peru and US.


Today Jose lead a heterogeneous group in order to drive value creation though innovation across all the regions and business with projects going from big data, IoT up to new emerging technologies. In previous roles at Arca Continental, he led the IT operations and technology of the second most important telco in México from its startup phase up to its expansion process.